By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.
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Managerial Economics Applications, Strategies and Tactics
Auteur: James R. McGuigan, R. Charles Moyer
Managerial Economics Applications, Strategies and Tactics
- Auteur: James R. McGuigan, R. Charles Moyer
- ISBN: 978-1-285-42092-9
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Practical Management Science
Auteur: Wayne L. Winston
Practical Management Science
- Auteur: Wayne L. Winston
- ISBN:
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Management Science: The Art of Modeling with Spreadsheets
Auteur: Stephen G. Powell, Kenneth R. Baker
Management Science: The Art of Modeling with Spreadsheets
- Auteur: Stephen G. Powell, Kenneth R. Baker
- ISBN: 978-1-118-58269-5
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Marketing mobile Stratégies de m-marketing pour conquérir et fidéliser vos clients
Auteur: Florence Jacob, Fabien Liénard
Marketing mobile Stratégies de m-marketing pour conquérir et fidéliser vos clients
- Auteur: Florence Jacob, Fabien Liénard
- ISBN: 978-2-10-054575-9
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Marketing de linnovation
Auteur: Le Nagard-Assayag
Marketing de linnovation
- Auteur: Le Nagard-Assayag
- ISBN: 978-2-10-057131-4
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Pro-en-Commerce
Auteur: François Duranton, Michel Koch, Raphaël Robil
Pro-en-Commerce
- Auteur: François Duranton, Michel Koch, Raphaël Robil
- ISBN: 978-2-311-62404-5
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E-marketing e-commerce doper ses ventes
Auteur: Courts Émilie
E-marketing e-commerce doper ses ventes
- Auteur: Courts Émilie
- ISBN: 978-2-311-62117-4
"Pour vendre directement en ligne ou attirer des visiteurs dans votre commerce physique, un site Internet bien conc?u, une pre?sentation des produits ou services efficace, des offres commerciales bien pense?es sont essentiels. Il s'agit ensuite d'adopter la strate?gie de re?fe?rencement adapte?e pour ame?liorer la visibilite? de votre offre et donc ge?ne?rer du trafic sur votre site, la finalite? e?tant d'impulser a? votre chiffre d'affaires une courbe ascendante. Et, parce que les internautes sont volages, il faut aussi mesurer l'efficacite? du travail accompli pour corriger, adapter et ame?liorer votre offre sur le Web."
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Resource Management in Distributed Systems
Auteur: Anwesha Mukherjee, Debashis De, Rajkumar Buyya
Resource Management in Distributed Systems
- Auteur: Anwesha Mukherjee, Debashis De, Rajkumar Buyya
- ISBN: 978-981-97-2644-8
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Primary Management in General, Vascular and Thoracic Surgery: A Practical Approach
Auteur: Daniele Bissacco, Alberto M. Settembrini, Andrea Mazzari
Primary Management in General, Vascular and Thoracic Surgery: A Practical Approach
- Auteur: Daniele Bissacco, Alberto M. Settembrini, Andrea Mazzari
- ISBN: 978-3-031-12563-8
“Thinking as a specialist, acting as an ER doctor” The emergency setting remains one of the most important parts of daily clinical practice for surgeons. Moreover, the triage surgeon may be faced with complicated patients, who are often suffering from a wide range of diseases and emerging conditions. To this end, the emergency surgeon must know how to interpret the symptoms/signs of each condition and initiate appropriate management before directing the patient to the most correct path and specialist. Although several books have been published concerning a specific surgical field (e.g. emergencies in vascular, thoracic or general surgery), this book provides a concise and quick point of view describing the clinical and instrumental surgical pictures in all vascular, thoracic, and general surgical emergencies. This approach can be useful in gaining a practical understanding of different clinical scenarios in order to adopt a correct management and treatment. It offers a simple guide to discriminating between urgent and non-urgent conditions, avoiding unnecessary diagnostic and interventional workup. This book would like to be a practical help also for general practitioners and emergency physicians to learn more about primary management of life threatening pathologies.
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Hierarchy and Organisation: Toward a General Theory of Hierarchical Social Systems
Auteur: Thomas Diefenbach
Hierarchy and Organisation: Toward a General Theory of Hierarchical Social Systems
- Auteur: Thomas Diefenbach
- ISBN: 978-0-203-75293-7
Most people take the conditions they work and live in as a given, believing it to be normal that societies are stratified and that organisations are hierarchical. Many even think that this is the way it should be - and are neither willing nor able to think that it could be otherwise. This book raises the awareness of hierarchy, its complexity and longevity. It focuses on a single but fundamental problem of social systems such as dyads, groups, organisations and whole societies: Why and how does hierarchical social order persist over time? In order to investigate the question, author Thomas Diefenbach develops a general theory of the persistence of hierarchical social order. This theory interrogates the problem of the persistence of hierarchical social order from very different angles, in multi-dimensional and interdisciplinary ways. Even more crucially, it traces the very causes of the phenomenon, the reasons and interests behind hierarchy as well as the various mechanisms which keep it going. This is the first time such a theory is attempted. With the help of the theory developed in this book, it is possible to interrogate systematically, comprehensively and in detail how mindsets and behaviours as well as societal and organisational structures enable the continuation of hierarchy.
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The General Model of Working Capital Management
Auteur: Rodrigo Zeidan
The General Model of Working Capital Management
- Auteur: Rodrigo Zeidan
- ISBN: 978-981-19-3334-9
This book integrates Working Capital Management, Trade Credit, and Supply-Chain Finance in a comprehensive framework, illustrated by dozens of case studies, including a leading case which explains how improved working capital practices have led to over U$1 billion in savings for a large company. The General Model of Working Capital Management consolidates the aspects of these subjects spread across different disciplines, such as finance, accounting, operations, marketing, and more. It includes enough material to make the book accessible to a broad audience, from introductory undergraduate courses to business executives. Offering managerial lessons to optimize companies’ cash flow, case studies run the whole gamut, from the small business owner who cried in an executive class when realizing how bad working capital management almost destroyed his business to the significance of Amazon's and Tesco's negative cash conversion cycle for their expansion. Formal models include the relationship between market power and value extraction through changes in payment terms for consumers and suppliers, in-kind finance, and trade credit with asymmetric competing retailers. The book also explores how just-in-time strategies developed under capital constraints to limit working capital investments; they are more than the search for production efficiency. Finally, the chapter about the greening of supply chains describes how companies that can extract resources from their supply chain or act as trade credit lenders have a crucial role in mitigating climate change.
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Clinical Work and General Management of a Standard Minimal-Resource Facility
Auteur: Musa Touray, Aisha Touray
Clinical Work and General Management of a Standard Minimal-Resource Facility
- Auteur: Musa Touray, Aisha Touray
- ISBN: 978-3-030-71032-3
Access to approved scientific medical literature is vital in the context of providing standard, evidence-based health care. Despite the abundance of medical information, ensuring that it is available to health care professionals in the field remains a challenge. Remote areas in economically disadvantaged sub-Saharan Africa often lack internet facilities or reference libraries. At the same time, the long-term storage of books and other documents is a problem due to climatic factors such as humidity and heat, the presence of pests like insects and rodents, as well as environmental hazards and the lack of trained staff to adequately manage, maintain and distribute literary material. Against this background and based on practical experience, this book compiles a series of common disease management protocols adapted for minimal-resource facilities, formulas for national healthcare schemes (vaccination, antenatal, child care) and other useful documents that can facilitate effective hospital management in low-resource countries. Primarily intended for healthcare workers in The Gambia and other nations with a similar socio-economical background, the book is also a valuable resource for international students and healthcare workers from regions like Europe and the Americas intending to do internships in economically underprivileged geographic areas.